Dear Friends of Unity,
How do you feel about enrollment growth? What would your dream for Unity be in the
area of optimal enrollment? We are
currently at 264 students.
What would increased enrollment growth mean for Unity
Christian? Would a higher enrollment mean
lower tuition? More services? Better co-curricular programs? Is bigger better? What might be overlooked if growth
happens? What might be gained? What can Unity Christian physically handle
for enrollment growth?
I think it is safe to say that enrolment crisis has not been
a part of Unity’s past. We have not had
potential “ close the door” conversations, or severe budget cut decisions, like
schools across this country. For that,
we thank God.
In a recent parent survey, we learned that 63% of those
surveyed, or 81 respondents, desire Unity to grow into the broader evangelical
church community of Northwest Iowa. I
share in that sentiment. This school is
an active sphere in the Kingdom of God.
We want others to join us!
Enrollment growth based on the desire to build the Kingdom
of God is what we are aiming for as a Christian school. To grow, we do not need to sell out on who we
are, but we may need to be more intentional in our efforts to share who we
are. Sharing who we are, will take us
out into the public more with more marketing efforts. Last
Spring we wrote a philosophy of marketing for enrolment growth. It is found on our website under the title,
Considering Unity. I encourage you to
read it.
Prayer for us, as we seek enrollment growth. Help us share the good things of Unity with
those around you. Tell your story of how
Unity blessed your family. Be ready to
tell your Christian education story. I
have heard many tell a story like this: tuition seemed like a mountain at the
time when many of us started, but looking back we can say it is one of the best
investments we could make for our children.
WD
